Every explosion has his reason to take stock of the ＂black myth Wukong＂ in the new energy logistics car industry.
On August 20th, the domestic 3A masterpiece Wukong was put on sale, and its sales in three days exceeded 10 million, which made many domestic game manufacturers envious. Among the new energy logistics vehicles, there are also many models with such momentum. Today, let’s take a look at these new energy logistics vehicles that exploded in a short time and the reasons for their explosion.
Remote xingxiang v
On March 7, 2022, the series was officially listed. According to the data of tram resources, in March and April, 2022, Remote Star Enjoy V did not squeeze into the TOP list, but ranked fifth in the list of new energy logistics vehicles in May, 2022, and dominated the sales list of new energy logistics vehicles for 16 consecutive months from October, 2022.
In terms of sales volume, the main sales volume of Remote Star V Series comes from its six-party model Remote Star V6E. The container size is 2800*1600*1320mm, and the container volume is 6.0m3 It is equipped with various battery configurations, which are supported by battery factories such as Contemporary Amperex Technology Co., Limited, Guoxuan Hi-Tech and Anchi New Energy. The battery capacity is 38-46kWh and the working life is 240-295km.
Before the launch of the V family products, the remote new energy commercial vehicles also had other early new energy VAN series models, such as the remote star E6 of the Sea Lion light bus and the remote star E5L of the micro-plane model, but there was no competitive product in the market segment between them.
The remote Star-Enjoy V-series vehicle is not only the first product aimed at this market segment, but also the first VAN-series vehicle being developed by the remote new energy commercial vehicle. This car has perfected the layout of remote in the VAN market. At that time, the demand for platform freight electrification accelerated and the demand for generous models increased. The 6-sided mid-size model has the advantage of reducing the dimension of traditional micro-size models, coupled with the quality control of remote new energy commercial vehicles, the accumulated market reputation and dealer network, from the product itself to the market demand, all determine its explosion attributes.
With the demand of freight market, at present, the long-range Star-Enjoy V series has further developed seven large-scale long-range Star-Enjoy V7E and individual users’ long-range Star-Enjoy V6E bright window models. It can be seen that with the gradual increase in sales of new energy logistics vehicles, the demand for generosity and multi-occupants is also changing gradually.
Kairui finless porpoise
Kairui series is a mid-size model launched by Kairui New Energy in June, 2022. According to the data of tram resources, since the launch of Kairui finless porpoise, it has not made it into the top ten for only three months, and it ranks in the top ten every other 22 months, which is also a real explosion.
From the point of view of parameter configuration, Kairui container has a size of 2785*1595*1310mm and a volume of 6m. It is equipped with various battery configurations, which are provided by Guoxuan Hi-Tech, Contemporary Amperex Technology Co., Limited and Zhongchuang Singapore Airlines respectively. The battery capacity covers 32-42kWh and the cruising range is 221-285km, among which the most popular configuration is Guoxuan Hi-Tech 40.55kWh version.
The Kairui finless porpoise series is backed by the sales network built by Kairui before, and the space and power of the container are sufficiently increased to meet the demand of platform freight. It is a rare six-sided mid-size model at that time. In addition, the most important thing is that this car has been optimized in the width of the cargo compartment, the wheel-bag spacing, the width of the side-slip door, etc., and it has achieved the "three widest in the same class", which provides real convenience for freight drivers, which is why it stands out among many models.
In 2024, Kairui New Energy also launched two expansion products, Kairui finless porpoise E7 and Kairui, and also launched a version of split tailgate, which improved the layout of market segments, and at the same time, the bright window model was also launched.
Ruichi EC75
Ruichi EC75 is a 7-square model launched by Ruichi New Energy at the end of 2023. It was pushed into the sales list of new energy logistics vehicles in the second month after it went on sale, and it continued to dominate the sales list of new energy, which was an out-and-out explosion at the beginning of this year.
In terms of parameter configuration, the dimensions of the Ricci EC75 container are 2830*1740*1400/1450mm, and the container volume is 6.9/7.1m3 It is equipped with batteries provided by Contemporary Amperex Technology Co., Limited and Zhongchuang Singapore Airlines, with a battery capacity of 41-50kWh and a cruising range of 252-310km.
The popularity of Ruichi EC75 can be said to be helped by time, location, people and all three.Since the second half of last year, as the freight rate continued to fall, the carrying capacity of the original small models was not enough to guarantee the income. It was a good time to upgrade the large-scale models and pull more goods to maintain the same income before, so the big face began to rise. Ruichi New Energy has laid a deep user base in the field of VAN vehicles by virtue of the reputation of EC35 series, and EC75 has a rising market soil, which is a geographical advantage; Finally, the product strength of Ruichi EC75 itself, solid 7-square space, double side sliding doors, excellent quality control, and many humanized details design in the cab, is human harmony.
At present, Ruichi EC75 is still making fine-tuning according to the market demand, and we also expect Ruichi New Energy to produce more good products.
Wuling yangguang
It is a 6.5-square mid-size model launched by SAIC-GM-Wuling in 2024, and its listing price starts at 71,800 yuan. From the sales data, Wuling Yangguang has increased rapidly since its official listing, and reached the top of the monthly sales list of new energy logistics vehicles in April 2024.
In terms of parameter configuration, the size of Wuling Yangguang container is 2830*1680*1365mm, the container volume is 6.5 m, and it is equipped with Wuling Red No.1 battery (Honeycomb Energy provides batteries and Huating New Energy provides assemblies), with a battery capacity of 41.9kWh, and the official cruising range is 300km. Some time ago, the tram resources also carried out a full-load measurement of Wuling Yangguang, and the endurance results will be announced soon.
The success of Wuling Yangguang, first of all, can not be separated from the dealer network and user base laid by SAIC-GM-Wuling in the era, not limited to the platform freight in first-and second-tier cities, but also focused on the huge number of individual user groups in second-and third-tier cities, the Wuling brand with its own aura, and the dealer network all over the country, which enabled Wuling Yangguang to quickly open the market. According to the data of tram resources, from 2024 to July, Wuling Yangguang sold a total of 20,830 vehicles, which were sold to 317 cities in 30 provinces across the country, with the highest sales volume in Dongguan, Foshan and Wuhan, but the sales volume did not appear to be excessively concentrated.
In addition to the brand influence and distribution system advantages of SAIC-GM-Wuling, the sales strategy of Wuling Yangguang has also given this car a lot of help. The operation of bright price sales+small power to lower the starting price is a wave of concern.
In addition, SAIC-GM-Wuling’s strategy in the passenger and cargo use of Wuling Yangguang is very radical. With the economic advantages of richer scene selection, lower premium and lower cost, the Ming-window van is very popular in the local market. At present, the demand and sales of open-window vehicles in Henan, Pearl River Delta in Guangdong and Nanjing in Yangtze River Delta have soared. By virtue of the economic advantages such as good insurance and unobstructed road, the Ming-window version not only meets the demand for goods, but also improves the income.
According to the sales data of new energy logistics vehicles released by tram resources in July, nearly two-thirds of Wuling Yangguang’s sales came from its bright window model.
summarize
From the operation of the head OEM, from the 5th to 6th parties, and now to the 7th party models, there has always been a demand for generous models for platform freight, which is one of the reasons for the hot sales of these models.
At the same time, the hot sale of open-window models has also sent a clear signal to many OEMs. In cities with third and fourth lines and below, the single loading capacity is often not high, and there are many dual needs of bringing people and goods, which has laid the foundation for the practicality of open-window models. The trend of open-window models in first-and second-tier cities is also good. Apart from the oil-for-electricity exchange of individual users and the road rights restrictions in specific cities, there is also a big influencing factor in insurance. Since 2023, the insurance cost has gradually increased, and there is still no downward trend today. Some users have even told tram resources that they cannot buy operating insurance, and open-window models can solve certain insurance problems.
However, returning to the above four models, it can be seen that all four models have the foundation stone of the previous products, and their own quality is not bad, so that they can become hot-selling products. What do you think of the above four models? Welcome to leave a message in the comment area to discuss.